Earnhardt Jr.'s Hot Wheels, UA's Hot Shoes, Grand Ma Ma's Hot Tea
Last year, Hot Wheels teamed with Danica Patrick to create the Danicar. The alliance with Earnhardt Jr. initially adds such apparel as kids T-shirts and pajamas.
“Hot Wheels and racing are about the thrill and spirit of competition,” Simon Waldron, vp-marketing for Hot Wheels, said in a statement. “By teaming up with Dale, we are offering fans a rare glimpse into the creative mind of one of automotive sports’ influential contributors.”
According to Earnhardt, Jr. the “Hammerhead” was one of his childhood nicknames. “I’ve grown up around cars all my life and played with Hot Wheels as a kid,” said Earnhardt Jr. “It really was a once-in-a-lifetime experience to design my own Hot Wheels car.”
The suggested retail price of the “Hammerhead” vehicle is $1.09 and the clothing line ranges from $7-$12.99 (exclusively at Wal-Mart, which already carries other Hot Wheels cars with Earnhardt Jr.’s logo).
Under Armour Brings ‘Footsteps’ To Life
Under Armour will officially debut “Footsteps,” what the company is calling its largest footwear advertising campaign to-date, on Aug. 9 on ESPN, MTV, Bet and other networks. As reported by Big Lead Sports, the campaign stars Cam Newton, Tom Brady and Georges St. Pierre, and also features a cameo appearance and voiceover from Ray Lewis.
The campaign supports the release of Under Armour’s Split and Charge RC footwear lines. Split is now at retail; Charge RC will get limited release in October at select retailers including City Sports and Dick’s Sporting Goods, followed by national release in December.
Marketing support includes print in such publications as Stack; ).
According to Steve Battista, svp-brand for Baltimore-based Under Armour, “The campaign marks an unprecedented step forward for Under Armour footwear, bringing together the highest caliber of talent on both sides of the camera to tell the story of our state-of-the-art performance footwear. We’ve captured athletes in their authentic training environment, showcasing Under Armour’s commitment to performance and innovation in a voice that is unique to the brand. Our new line of footwear is helping athletes create footsteps, not just hear them.”
Former NBA Star Larry ‘Grand Ma Ma’ Hits The Food Court
Ever wonder what happened to Larry Johnson, who played basketball at UNLV before a 10-year NBA career that included stops with the then Charlotte Hornets and the New York Knicks and two All-Star Game appearances.
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